Instagram can be an unforgiving social app, not nearly as welcoming as Facebook (you don’t have the option of buying followers using conventional ads). When setting up shop on social media, growing your audience is most likely one of your biggest priorities. If you have 1000 followers or less on Instagram, it’s easy to notice when users have followed or unfollowed your account. Every follower counts. Growing on Instagram can sometimes be a silent battle to win your target audience’s loyalty with literal highs and lows.
However, if you’re noticing that your follower count dwindles more than it increases, then maybe it’s time to re-work your strategy.
Here are reasons why you are suddenly losing followers on Instagram
1. You’re Not Posting Enough
Consistency is king. On average, it’s recommended that you should post 1-2 times a day on Instagram.
Posting frequently allows your followers to learn more about you with every post you publish and gives them a chance to get used to your content on their feeds. Being inconsistent does the adverse; followers may forget who you are and why they followed you.
Moreover, when you post is essential. Using your Instagram analytics, you can quickly tell the time of day most of your followers are online. Schedule content to go out during this time to get more awareness and engagement, which could lead to more follows.
If you cannot create 1-2 feed posts a day, remain in front of your followers by regularly churning engaging content on your Instagram stories.
2. Your Profile Doesn’t Make A Great First Impression
Would you follow your own Instagram profile if you saw it for the very first time? If the answer is no, you have some tweaking to do. Instagram is a visual platform; looks matter, and how your profile appears may be what encourages or stops someone from clicking that follow button.
When you first stumble on an Instagram page, you’d probably give it points if it is aesthetically pleasing or provided valuable information shared clearly and in an engaging manner. You’d scroll down, tapping on posts that catch your eye; if those posts include content relevant to you, then bonus points. Instagram offers several features, including a bio and story highlights so you can make a great first impression.
3. You Don’t Have A Clear Look and Feel
Instagram’s grid-like presentation allows you to get visually creative. If you are selling a product, take clear photos and upload them. Remain consistent with how your brand looks on the social app. Potential followers will notice when your feed is conflicting with wildly different images and mismatched colours. You may scare them away.
4. You’re Not Using Hashtags Correctly
It’s either you’re not using hashtags enough, or you’re not using hashtags the right way. The right set of hashtags can put your content in front of the right people who will engage and follow. Its recommended that you add up to 30 hashtags on each Instagram post. Make sure to use hashtags relevant to your content. Platforms like Kicksta, a free hashtag generator, can help you quickly find the right hashtags.
5. Your Content Isn’t Engaging or Interesting
You can’t equate an Instagram strategy to posting a simple image with a caption. Your content needs to tell a story about your brand or answer some questions. Take your time to understand what followers want to see from you. You can conduct a poll on your Instagram stories asking them for feedback. Furthermore, mix up your content with video, image, and carousel formats.
Do you need help marketing on Instagram? At The Social Expansion Project, we help roofing businesses with their strategies and growth. You can request your free, no-pressure consultation here.