Seasons change, holidays come and go, and even government mandates can affect your business hours. It is so easy to forget to update your listing information and hours, but it is vital to maintaining your reputation and credibility. 73 percent of consumers say they lose trust in a company if their online listing information is…
Whether you are new to using Facebook for your business, or your business has had a page for years, the advertising opportunities on the platform can be confusing. One thing that a lot of business owners struggle with is understanding the difference between a Facebook ad and a boost. While Facebook explains the difference in…
It’s hard to believe that Twitter has been part of our existence for 15 years already! During this time, it has grown into one of the most popular social media platforms in the world. Twitter is a well known social media and online news platform. Users communicate with each other in small, short messages up…
Are you responding to comments on your social media pages? A few months ago, we were contacted by a client who woke up one morning to find herself immersed in a PR storm. One of her customers left a negative comment on the town’s Facebook group and suddenly everyone had an opinion. As a small,…
LinkedIn is an invaluable tool for business owners. The platform helps businesses and people develop their brands in a credible, meaningful way. It is also a tremendous resource for generating leads and building your business reputation online. LinkedIn tends to attract many senior and high-level primary influencers from companies across the board. This explains why…
One of the best ways to improve your social media marketing strategy is to complete a competitor analysis. As a small to medium-sized business owner, this process will look different than it would for a large business or a corporation. There are two reasons for this. First, a small business owner is likely doing all…
The days of running to your local newspaper or advertising news source and placing an ad are over. Yellow Pages are a waste of money. Radio advertising is iffy at best. Even if you have developed a great website, you need someone well versed in social media to ensure you don’t get lost in the…
Social media impacts the way businesses start and grow. It changes the way businesses communicate with current and potential customers. If you are starting a new business right now, you are certainly including social media into your marketing plan. As you should. But it is important to understand the impact social media can have on…
When it comes to creating a social media campaign, many businesses don’t really know where to start. Business owners and marketing professionals are bombarded from every angle with competing advice. Gary Vee says a business should post 64-100 pieces of content a day to be competitive. Then someone says businesses should only post content if…
Two of the most common social metrics businesses track are the number of followers and social media engagement. You may hear people brag about the number of followers they have, but how many interacted with the brand? Follower count is only one part of the metrics for brands to measure. When you see large numbers…
