It can be difficult keeping up with all the changes in social media. Trying to get your hands around the best way to use social media effectively in your marketing campaign can be daunting. There are many platforms available to choose from. How do you know which one to use? We are going to go…
Seasons change, holidays come and go, and even government mandates can affect your business hours. It is so easy to forget to update your listing information and hours, but it is vital to maintaining your reputation and credibility. 73 percent of consumers say they lose trust in a company if their online listing information is…
Whether you are new to using Facebook for your business, or your business has had a page for years, the advertising opportunities on the platform can be confusing. One thing that a lot of business owners struggle with is understanding the difference between a Facebook ad and a boost. While Facebook explains the difference in…
It’s hard to believe that Twitter has been part of our existence for 15 years already! During this time, it has grown into one of the most popular social media platforms in the world. Twitter is a well known social media and online news platform. Users communicate with each other in small, short messages up…
Are you responding to comments on your social media pages? A few months ago, we were contacted by a client who woke up one morning to find herself immersed in a PR storm. One of her customers left a negative comment on the town’s Facebook group and suddenly everyone had an opinion. As a small,…
LinkedIn is an invaluable tool for business owners. The platform helps businesses and people develop their brands in a credible, meaningful way. It is also a tremendous resource for generating leads and building your business reputation online. LinkedIn tends to attract many senior and high-level primary influencers from companies across the board. This explains why…
One of the best ways to improve your social media marketing strategy is to complete a competitor analysis. As a small to medium-sized business owner, this process will look different than it would for a large business or a corporation. There are two reasons for this. First, a small business owner is likely doing all…
Have you ever commented on a social media post that a business or person published and never received a response? It’s disappointing, isn’t it? On the flip side, have you ever received a thoughtful and caring response to a comment? Which interaction is more likely to make you view the company in a positive light?…
Did you know that there is a way to grow your audience on social media for free? It’s true! And when it is done correctly, it can result in an audience that is more active and engaged than one that you grow through paid ads. This secret tool is called social media outreach. Want to…
Are you frustrated with social media? Confused as to whether or not all the work you pour into content creation is creating any results? Struggling to come up with ideas for new content? These are a few of the many issues that business owners struggle with when they are trying to have a presence on…
