Whether you are new to using Facebook for your business, or your business has had a page for years, the advertising opportunities on the platform can be confusing. One thing that a lot of business owners struggle with is understanding the difference between a Facebook ad and a boost. While Facebook explains the difference in…
It’s hard to believe that Twitter has been part of our existence for 15 years already! During this time, it has grown into one of the most popular social media platforms in the world. Twitter is a well known social media and online news platform. Users communicate with each other in small, short messages up…
Are you responding to comments on your social media pages? A few months ago, we were contacted by a client who woke up one morning to find herself immersed in a PR storm. One of her customers left a negative comment on the town’s Facebook group and suddenly everyone had an opinion. As a small,…
LinkedIn is an invaluable tool for business owners. The platform helps businesses and people develop their brands in a credible, meaningful way. It is also a tremendous resource for generating leads and building your business reputation online. LinkedIn tends to attract many senior and high-level primary influencers from companies across the board. This explains why…
I’ve written about why a business with a smaller marketing budget can’t afford to skip a competitor analysis and social media audit when creating content for social media. However, the audit and analysis are just the first steps to creating a solid social media strategy. There is one more step a business owner needs to…
When it comes to creating a social media campaign, many businesses don’t really know where to start. Business owners and marketing professionals are bombarded from every angle with competing advice. Gary Vee says a business should post 64-100 pieces of content a day to be competitive. Then someone says businesses should only post content if…
Two of the most common social metrics businesses track are the number of followers and social media engagement. You may hear people brag about the number of followers they have, but how many interacted with the brand? Follower count is only one part of the metrics for brands to measure. When you see large numbers…
Ten years ago, social media was hardly a blip on most business owner’s radar. Since then, it has changed the way businesses start, operate, and end. Business owners know they need to be on social, but they don’t always understand how or why. Understanding how social media has changed the way business operates will show…
