There are three major facets of a good social media campaign:
When you look for a social media expert, make sure that they understand these vital three components.
Social Media Advertising
In a nutshell, social media advertising (also known as “paid social”) involves running paid ads on various social media channels such as Facebook, LinkedIn, Instagram, Twitter, and others. This advertising brings you a customer directly from the advertisement. This advertising can include banner ads as well as activities like boosting posts or liking campaigns. Social media ads are often charged on a pay-per-click (PPC) or cost-per-impression basis.
Paid social media advertising allows you to specifically target your audience. You can target audiences based on location, age, gender, search history, interests and activities, as well as the type of device used and employment status. Since you are paying either by the number of clicks or views your ad gets, you want to be absolutely certain that you are getting the most out of your social media budget. A good social media expert can get this done for you ensuring that you are attracting the right customer to your business!
Social Media Marketing
Social media marketing (also called “organic social”) is a crucial part of digital marketing today, but it is very different from social media advertising. It encompasses setting up and maintaining various compelling profiles on social media platforms such as Facebook, LinkedIn, or Instagram pages. It also includes maintaining the activity of those platforms. These activities include facilitating posts, liking, or commenting on posts, and sharing information. Social media marketing requires more interaction with potential customers. The goal is to create a community of followers who are invested in your business. Social media marketing is vital to building up a strong customer base and brand loyalty by making you accessible.
Some examples of social media marketing would be posting articles of interest for your followers, answering questions, responding to comments, and developing informational content for your brand. There is a wonderful fluidity to social media marketing that is unparalleled in traditional marketing. Again, a great social media expert can facilitate this.
Social Media Engagement
Social media engagement is a tool that measures how you are doing in your social media campaigns. It measures public shares, likes, and comments. As opposed to social media advertising and social media marketing, social media engagement does not necessarily translate into sales. It is a very important part of a social media campaign because it provides a snapshot of how your business is faring on social media. However, social media engagement is much more than just an accumulation of followers and likes across various platforms. It provides you with invaluable and in-depth information that can expand your marketing reach and develop new customer relationships. A good social media expert knows how to pull these metrics, analyze them, and give you advice on how to improve your scores to help build your business.
When embarking on this adventure, it is important that you understand these three principles. It is just as important that the company you engage with understands them as well. A well-trained, well-educated, experienced social media expert can explain to you how they can facilitate and provide these services to you.
We would love to chat with you more about your social media marketing needs. If you’re interested in more information regarding hiring a company to help you with your social media needs, please check out our social media marketing packages for businesses.