Instagram has become a social media platform to reckon with. Brands are looking to establish their presence on Instagram in order to engage with their current and potential customers.
The use of social media marketing allows you to promote your brand in different ways. You can post in the Instagram feed or in Instagram stories. The challenge is to decide what content is feed-relevant and what is better viewed as a story
What Is The Instagram Feed?
On opening Instagram, the first thing you see is the “Instagram feed”; it includes pictures, videos and carousels of people and hashtags that you follow. The feed is an essential component of Instagram and has been there since the beginning of the platform. The content that you post on your profile can be seen on the feed of people who follow you, and the content they post on their profiles can be seen in your feed. This is also where you will get content recommended to you.
Your Instagram feed is the most social side of your Instagram account, this is where you can publicly comment on posts of users whom you may or may not know. You will get ads on your feed which help you discover accounts that you may be interested in, all you have to do is visit their profile pages and decide if you want to follow the account.
What Is An Instagram Story
Instagram stories are vertical pieces of content that may be in the form of photos, videos, images, designs that are up to fifteen seconds in length and disappear 24 hours after posting. These are not displayed in the feed, instead, they are displayed at the top of the app, and have to be tapped to be viewed. Instagram stories can be much more fun than posts as they are highly customisable. Add filters, text, stickers, locations, polls and quizzes to make them eye-catching and interactive. The wide range of tools available on Instagram stories encourage engagement and the stories interface make it extremely easy for viewers to send messages.
Stories are more spontaneous, casual and experimental since they disappear in 24 hours and are not as well thought out as posts. Instagram stories are private in the sense that the viewer cannot publicly comment but can reply via direct messages. No one can tell how well a story is performing except the account holder who can see how many times it has been seen and engaged with. Stories are a lot harder to come across as they don’t have a discover section, to make them pop up. Even though hashtags and location can be included in a story, their traffic power is not as impactful as content posted on the feed.
There is a lot of discussion over which will work better for a brand, posting on feed or stories.
What Does An Instagram Feed Do For Your Brand?
Instagram feed posts are highly curated, professional visuals that showcase your brand at its best. They act as a portfolio of what the brand represents. Posts are created in relation to each other and not in isolation in order to create a cohesive aesthetic of eye-catching branded visuals. Your feed is what gets you discovered. When you post content, you can add a location and up to thirty relevant hashtags. A single post can therefore be discovered and seen on thirty hashtag pages and one location page which gives your content and your account a very good chance of being seen.
Posts on one’s profile page allow a brand to define itself and let first-time visitors know what they are all about. People tend to decide whether or not they want to follow you depending on what your feed looks like. If you need help with marketing or personal branding to improve your Instagram feed, engage the services of a social marketing agency.
What Does An Instagram Story Do For Your Brand?
Instagram stories are a great way for a brand to engage with their followers. They are excellent to engage with and entertain people that already follow you and are familiar with your brand. They act as an extension of your brand and offer more natural, in-the-moment insights into your brand. Because they go away in twenty-four hours they can be funny and quirky and experimental. It’s a good way to test how your audience is reacting to new content. A positive response indicates that you should put it in your feed where it is likely to get discovered by more people.
Brands need both feed and stories to maximize the results of their content strategy as the two complement each other. Posts on an Instagram feed should be visual content that is good looking, relevant and defines the brand. Instagram stories should be the bonus content that tells a story in a casual and upbeat way. Don’t replicate the content from your feed to your stories and vice versa.
Do you need help with your social media content? We can assist you in finding the right balance of Instagram feed content and stories. We at The Social Expansion Project help businesses with their marketing strategies and goals. You can request for your free, no-pressure consultation here.