Solar panel installers are often kept up at night with one burning question, how do I get solar clients? At the end of the day, that is all that matters. You likely use a mix of door-to-door and print marketing and also rely on referrals a lot. However, clients discover service providers online more and more. This is why including digital marketing in your strategy is essential if you want to grow.
If you are trying to get new clients for your solar panel business, there are three essential digital marketing strategies you must be using.
Google My Business
97% of consumers search online for a local business. Consumers are constantly using the Internet to locate local businesses. According to local search figures, more than half of us (54%) do so at least once a month, and 12% search for a local business every day ( Refer to ). Reviews are a big part of Google My Business. Soliciting feedback and testimonials from satisfied customers is a great way to boost the company’s visibility. Furthermore, if you’ve been monitoring clients, you can give them email follow-ups in which you not only remind them of new items but also ask them to leave a review.
If you’re interested in learning more about optimizing your Google My Business listing and getting into the Local Pack in 90 days or less, you can schedule a consult here.
A business without a website in today’s world is seen as unreputable. But a website does more than just add authenticity to your solar panel business. It also helps customers find you when they go to a search engine to find your services.
#1 Content is key!
Solar panel installers need to be very clear about what they provide. Make sure that you have an easy-to-access menu that lists the products and services you provide. Show off those high-quality solar panels and services related to maintenance and cleaning. Clarity on what you provide is the key!
#2 Use Popup Forms on Your Solar Website
Small slide-in forms that give your visitors an eBook, a quote, or a newsletter sign-up are all part of a well-optimized solar website.
#3 Use Google Analytics to monitor solar websites
You can track the number of visitors, what content they viewed, and where they found your website using Google Analytics. This knowledge is crucial because it helps you optimize and improve your website’s performance.
As a solar panel installer, social media is a great way to show off your work and connect with current and potential clients. At a minimum, you want to have business pages claimed and images of your work displayed. This helps potential clients know you are a reputable business.
Solar Panel Installers Marketing through Facebook
Your Facebook page caters to the people who already follow you. Your updates occasionally appear in the news feeds of those followers. Additionally, Facebook advertising is the best way to get your message in front of people. The ability to target people with similar interests on the platform is unparalleled. Facebook has a lot of data on everyone, so you can target people very effectively.
Solar Panel Installers Instant marketing through Instagram
Marking your Instagram profile as a business profile is a good step forward for your marketing plan. This image-centric social media platform is progressively becoming a hotspot to talk about renewable energy and solar businesses. As a bonus, it is not solely restricted to image sharing of food and holidays anymore. You can also promote assets like guides or e-books through Instagram advertising. This enables your followers to learn more about solar thereby generating and providing valuable information to your potential customers.
There are many other social media platforms that you can use to promote your solar business, like, Youtube, Twitter, LinkedIn, Pinterest, and Spotify.
Here at The Social Expansion Project, we use very targeted digital marketing strategies to help solar panel installers get more client. If you’re ready to invest in digital marketing for your solar panel business, schedule a session with us today.