Almost any roofing company will profit from even a handful of extra leads. However, there’s a good chance that they may not know how to get them. Roofing companies can expand their customer base and transform one-time purchases into long-term customers by implementing a solid digital advertising strategy.
Here’s how to optimize your return on investment, whether you’re a new roofing business looking to generate more leads or you want to revamp your existing digital marketing tools.
Digital Advertising Strategy #1: Search Engine Optimization
Search engine optimization is one of the most successful ways to improve valuable traffic. You will improve your rankings on Google’s search engine results page by optimizing your website and focusing on relevant keywords.
Since the Internet is the first place customers look for a local service, being present at the right time and in the right place is crucial to remaining relevant online and learning how people look for your service which will result in increasing website performance.
Digital Advertising Strategy #2: Generate Backlinks
Backlinks, also known as inbound links or incoming links, are a powerful way to connect several website pages together. For example, another website can connect to yours by having them use backlinks to point to your website. Backlinks are used as a favorable “poll” for other sites by Google and other search engines. You have a better chance of getting a high organic rating if you have more backlinks. Backlinks are also a ranking factor that Google uses to decide which pages are relevant and which aren’t.
Digital Advertising Strategy #3: Pay-Per-Click (PPC) advertising
Another important tactic that could help your website gain valuable traction is pay-per-click ads or PPC. The distinction between PPC and SEO is that traffic to your website is not free in PPC campaigns. Your paid advertising budget is used to drive traffic to your website, and you are charged each time someone clicks on one of your advertisements.
Search Ads for Roofers
Online advertising that shows search results from online search engines is known as search ads. As a roofing company, the aim of your search advertising should be to help you find families and businesses who need your services.
Call only Ads for Roofers
Call advertisements, also known as call-only ads, are used to maximize the number of phone calls received by your roofing company. These advertisements are only shown on computers that can make phone calls. Roofers benefit from call advertising in particular because customers usually want to talk with a roofing professional as soon as possible. They’re particularly useful for local SEO searches, as local residents might have urgent roofing needs that they need help with. Call-only ads are a great form of lead generation.
If your company also offers roofing products and tools for sale (probably through an e-store on your site), you may want to consider shopping ads. Shopping Ads appear within a search query for a product or service. These types of ads are rather effective because they showcase your products through high-quality pictures, and they also display the price, allowing the user to click straight through to your online storefront. Shopping ads more often than not appear at the very top of the search results page – which is exactly where you want to be.
Digital Advertising Strategy #4: Increase Client Trust by Using Social Media
Utilizing the power of social media is another successful way to increase leads for your roofing business. As a roofing company, you can use social media to post images and videos that illustrate your methods, answer frequently asked questions, promote seasonal work, and more.
You can also share testimonials on your social media accounts to reassure potential customers. Customers want to see that your company was able to produce results in a professional and timely manner, which is why reviews are so critical in every industry – including roofing.
Roofers can easily generate potential leads and dramatically increase their profits with the right digital marketing strategy. When it comes to such specialized industries, it’s critical to find a company that understands your requirements. To get your digital marketing plan created, schedule a session with us today.
Want to start generating more leads in 90 days or less? Schedule a consult here to see if you’re roofing business is a good fit for our Google Map Pack deal.