Pinterest is a very popular social platform which is the go-to for discovering content, products, and ideas from all over the world. The interesting thing about Pinterest is that the content is mostly images or graphics with very little written content. The purpose of Pinterest is to find things or to get your things found. Most people use a personal account to browse their favorite content, but have you ever wondered about a Pinterest business account? Here are the differences.
Personal Pinterest Account
This is the ideal type of account for casual pinners. If the reason that you are on Pinterest is to discover new products and trends or to explore your interests then a personal account is perfectly suited for you. With a personal account, you can create boards, create pins, repin content as well as engage with other users in the platform but you won’t be able to see the statistics on the things you pin.
Pinterest Business Account
Business accounts have distinctive features that work well for businesses. It is easy to change a personal account to a business account or if need be open a new business account. The advantage of a business account is that it can be connected to accounts on other social media platforms such as YouTube, Facebook, Instagram and Etsy. It should be an important part of your B2B and B2C marketing strategy. The business account gives businesses the opportunity to tell their story through their profile. It is the right place to build a community through collaboration and make your business discoverable on the platform.
Features of a Pinterest Business Account
The features of a business account can be divided into four categories or sections. These are:
- Pinterest Business Hub
- Pinterest Advertising
- Pinterest Create
- Pinterest Analytics
1. Pinterest Business Hub
This feature is an overview of the business account. It provides the business account with overviews on analytics and ads as well as Pinterest business resources. It’s a simple interface that provides users with relevant business information.
2. Pinterest Advertising
Business owners can advertise and market their products and services, to other users on the Pinterest platform through Pinterest Ads. The amount of purchase that happens on Pinterest is very high, more so than other platforms, therefore it is worthwhile for business owners to advertise their products and services on Pinterest, the paid marketing enables them to generate visibility, traffic and sales. Business managers can create, view, edit and manage their advertising campaigns on Pinterest.
3. Pinterest Create
This section allows business account holders to create pins, campaigns or ads in bulk and to schedule them to be published at a later date. Users can also optimize their pins in this section using the keyword tool. When a pin is optimized it helps users find your content and helps search engines index the content as well.
4. Pinterest Analytics
Pinterest is appreciated for the great deal of organic traffic that the platform provides. Business accounts get free analytics on their audience, the type of content that has superior engagement with followers, and much more. It allows the business account user to monitor the progress and scale performance of their accounts.
Why Use Pinterest for Business
Pinterest has more than 335 million monthly active users and a higher engagement rate than other social networking sites. With the right strategy, this platform can be used to optimally target your specific audience, market your business and connect with more consumers.
Pinterest is more visual, engaging and known for driving traffic to websites, and stands out from other social sites. It would be a good marketing strategy to include it in your marketing repertoire.
Do you need help starting a Pinterest Business account or with other social media marketing?
We at The Social Expansion Project help businesses with their marketing strategies and goals. You can request your free, no-pressure consultation here.