Pinterest is a very popular social platform that is the go-to for discovering content, products, and ideas from all over the world. While it isn’t exactly the number one social media platform for roofers looking to grow their business, it is a powerful tool worthy of consideration. The interesting thing about Pinterest is that the…
Networking within your professional circles is vital to career and business success. Although you may think that networking is about selling yourself, it is actually about building long-term relationships and a solid reputation over time. As you meet and get to know people, you will find people whom you can assist as well as those…
If you are a local business, the gold standard is to appear in the top three results of the Google map pack. When your business shows up in the map pack, you gain more new customers. 46% of Google searches are for local businesses. Those searches lead to a purchase within 72 hours 28% of…
Are you a small business owner new to the world of online marketing? Knowing where to focus your efforts to achieve your marketing goals when you are being bombarded with so much information about social media marketing is often a struggle. Have you been advised to include Instagram in your marketing repertoire but you’re not…
If you are a business owner new to marketing your business online, you may have heard the term SEO thrown around as something you need to be doing. But what is SEO, and why is it important? SEO is very complex, and people who are really good at it spend a lot of time and…
It can be difficult keeping up with all the changes in social media. Trying to get your hands around the best way to use social media effectively in your marketing campaign can be daunting. There are many platforms available to choose from. How do you know which one to use? We are going to go…
If you’re currently increasing your business’s digital presence, then understanding the differences between social media and traditional media is going to help ease that transition. That knowledge, combined with understanding the advantages and disadvantages of each, will help you use them in your marketing. Definition of social media Social media is media that is published…
If you are using a marketing plan and a marketing strategy, it will make a huge difference in how you approach promoting your business in the future. There are a few things that will happen when you start implementing these two tools. First, you will be able to measure your marketing efforts which will help…
Seasons change, holidays come and go, and even government mandates can affect your business hours. It is so easy to forget to update your listing information and hours, but it is vital to maintaining your reputation and credibility. 73 percent of consumers say they lose trust in a company if their online listing information is…
Whether you are new to using Facebook for your business, or your business has had a page for years, the advertising opportunities on the platform can be confusing. One thing that a lot of business owners struggle with is understanding the difference between a Facebook ad and a boost. While Facebook explains the difference in…
