Are you a small business owner new to the world of online marketing? Knowing where to focus your efforts to achieve your marketing goals when you are being bombarded with so much information about social media marketing is often a struggle. Have you been advised to include Instagram in your marketing repertoire but you’re not…
If you are a business owner new to marketing your business online, you may have heard the term SEO thrown around as something you need to be doing. But what is SEO, and why is it important? SEO is very complex, and people who are really good at it spend a lot of time and…
It can be difficult keeping up with all the changes in social media. Trying to get your hands around the best way to use social media effectively in your marketing campaign can be daunting. There are many platforms available to choose from. How do you know which one to use? We are going to go…
If you’re currently increasing your business’s digital presence, then understanding the differences between social media and traditional media is going to help ease that transition. That knowledge, combined with understanding the advantages and disadvantages of each, will help you use them in your marketing. Definition of social media Social media is media that is published…
If you are using a marketing plan and a marketing strategy, it will make a huge difference in how you approach promoting your business in the future. There are a few things that will happen when you start implementing these two tools. First, you will be able to measure your marketing efforts which will help…
Seasons change, holidays come and go, and even government mandates can affect your business hours. It is so easy to forget to update your listing information and hours, but it is vital to maintaining your reputation and credibility. 73 percent of consumers say they lose trust in a company if their online listing information is…
Whether you are new to using Facebook for your business, or your business has had a page for years, the advertising opportunities on the platform can be confusing. One thing that a lot of business owners struggle with is understanding the difference between a Facebook ad and a boost. While Facebook explains the difference in…
It’s hard to believe that Twitter has been part of our existence for 15 years already! During this time, it has grown into one of the most popular social media platforms in the world. Twitter is a well known social media and online news platform. Users communicate with each other in small, short messages up…
Are you responding to comments on your social media pages? A few months ago, we were contacted by a client who woke up one morning to find herself immersed in a PR storm. One of her customers left a negative comment on the town’s Facebook group and suddenly everyone had an opinion. As a small,…
LinkedIn is an invaluable tool for business owners. The platform helps businesses and people develop their brands in a credible, meaningful way. It is also a tremendous resource for generating leads and building your business reputation online. LinkedIn tends to attract many senior and high-level primary influencers from companies across the board. This explains why…
