Business blogging is a great way to showcase your business, products, and expertise. However, a lot of business owners either don’t know what to write about, or they don’t feel like they can blog because they aren’t strong writers. It’s why hiring a blogger for your business is such a big industry.
But what if we told you that there is a way you can start blogging on your own? That you could easily come up with topics and write up a full blog post in about three hours? It’s not too good to be true, we promise. Just follow this step-by-step process and you will be blogging like a pro in no time. (Note: the first few times you go through this process, it may take longer than 3 hours. It goes faster as you get used to it.)
Before we get into the steps, however, let’s talk about what a blog is and why it’s beneficial for you to have one.
What will a blog do for a company?
Blogs are used in business to achieve a few things. First, strategic blogging can help your website show up on Google through Search Engine Optimization (SEO). This means that customers searching for your product or service can find and buy from you over your competition. Second, a business blog can help you develop trust and a relationship with potential customers. If they go to Google with a question and your blog gives them the answer, they are more likely to buy from you in the future. Third, a good business blog establishes your knowledge and authority in your field.
What makes a good business blog?
A good business blog establishes trust with potential customers by answering their questions in a clear and engaging way. To do this, you have to know what questions your customers are asking. Then you have to answer them in a simple and personable manner. Optimizing the blog so it is written for SEO and readability purposes is also important.
What are some good blog topics?
This really depends on your industry. When you are writing a blog for your business, the best topics are going to come from your customers. When you speak with them, take note of the questions that they ask you. Then you can use those questions to come up with ideas for your blog.
What do you write in a blog post?
The best blog posts answer the questions your customers have. All you have to write is what you would tell a customer over the phone or in-person if they had the same question. The biggest trick is finding the questions.
How do you write a business blog post as a beginner?
Business owners who are blogging for the first time often find the whole process intimidating. But with modern technology, even non-writers can write an excellent blog post for their business. A blog post that shows off their expertise and has the potential to rank in the top ten on Google Search Results. The whole process doesn’t have to be intimidating. In fact, it is empowering, once you get the steps down. Today, we are going to share a simple step-by-step process that any business owner can follow to write a great blog post, regardless of their experience.
Your Step-By-Step Guide to Writing a Great Blog Post for Business
Part One: Planning
Step One: Identify questions that your customers ask you and set each one as a topic for a blog post.
These questions will really depend on your industry. A good practice for this is to keep a notebook nearby to jot down questions after you speak with a current or potential client. If this isn’t feasible for you, plan to sit down for five minutes at the end of each day and write down questions your clients asked you that day. This way you always have a list of topics on hand.
Step Two: Schedule time to write your blog post
Ideally a few hours. But don’t worry if all you can carve out is an hour. You can easily make a lot of progress in an hour by following this process.
Step Three: Open up your word processor and set up your template
You want to have the following items on your document.
- Meta Description
- Title Ideas
- Subtitle Ideas
Don’t worry if you have no idea what these things are, this article will lead you through them one by one. For now, just type one of your customer questions under “Topic.”
You can steal our Google Doc Template here as well, to make it easier.
Step Four: Plug your customer question into Google Search
Once you have your topic set, it’s time to find some sub-titles and choose a keyword. To do this, you need to plug that question into Google.
Step Five: Scroll down to the “People also ask” section (Note: if this isn’t here, skip to step 7)
The “People also ask” section is a gold-mine for business owners who are experts in their field but don’t know how to blog or write. This is where Google will offer questions that real people have asked that are related to your subject. Using these questions will help fill out your blog and make it more useful to people visiting your site. Useful content makes Google happy and they will reward you for your effort.
Step Six: Find questions that relate to the original topic and copy/paste them into your sub-title ideas
You want to make sure that the questions are not only related to your topic but that they are also questions you know the answers to without doing research. This will be important later.
Step Seven: Scroll to the bottom of the page where it says “Searches related to …”
Step Eight: Choose a term that relates to your topic and set that as your keyword
You could go the extra mile here and plug a few of the terms into a keyword planner tool to see what sort of search volume they get. As a beginner, however, the important thing is that you have a keyword to focus on that relates to your topic. If you are just starting out, you want to keep things as easy as possible.
Copy the keyword onto your document under keyword and then add it as the URL with a “-” between each word. Take out filler words such as “or” and “the.”
Step Nine: Click on the term that you chose
If you already have a good list of sub-titles from Step Six, feel free to skip to Step Twelve.
Step Ten: Scroll down to the “People also ask” section
Step Eleven: Look for any additional questions that will work as subtitles
Repeat Steps 9-11 by clicking on relevant terms until you have the minimum recommended 4-5 subtitle ideas.
Part Two: Writing
Step Twelve: Come up with three possible titles for your blog post
Make sure you use the keyword in the title, preferably at the beginning. Don’t be afraid to put a little effort into this. A catchy title is more likely to get readers to click through to your actual article. Use emotional words, “How To” headlines, numbers, and attention-grabbing words. Just be careful, because over-selling in your title will lead to disappointed readers.
Check out this list of emotional words that will add punch to your headlines here.
Step Thirteen: Arrange the sub-titles in a way that flows
Some questions will naturally lead to others. Ensuring the questions flow before you answer them will help ensure your entire post flows.
Step Fourteen: Answer each of the sub-title questions as you would to a customer
Not a writer? No problem. You can always use speech-to-text for this part. Just imagine you are standing in front of a customer who just asked you the question. It’s important to not do any research at this point. Trust us, that’s not going to be productive. You want your individual expertise and knowledge to shine through here.
Try to answer each question in 300 words or less. If you cannot, try to break up the text with mini sub-titles to make it easier for readers. If you are doing speech-to-text, you can do this later when you edit.
Keep your paragraphs short. Anything more than four sentences is probably too long. Also try to keep your sentences to twenty words or less. Try to avoid jargon and big words. A good way to avoid some of these pitfalls is to imagine you are talking to a small child.
Step Fifteen: Scan a few articles written by others on the subject to see if any additional inspiration comes to you
Okay, now it’s time to do a little research. First, review similar articles. Don’t spend more than ten to fifteen minutes on this. Scan the articles. You aren’t looking for information here. Instead, you are trying to identify ideas or important information that you forgot to include in your answers.
Step Sixteen: Look for statistics or data to add to the article
It is very important to hyperlink the source of the data to your article as well. This means you don’t want the data to come from your competitors.
Step Seventeen: Write an introduction with the keyword in the first paragraph
Bonus points if you can get it in the first sentence without being unnatural. As before, speech-to-text is completely acceptable for non-writers.
Step Eighteen: Write a conclusion
Again, try to include the keyword and feel free to use speech-to-text. Add a call to action and link to a page on your website.
Part Three: Editing and Posting
Step Nineteen: Walk away from your blog for at least an hour
Ideally, let your blog sit overnight. The fresher you are when you return to it, the better.
Step Twenty: Edit the article
Read the article out loud to check for errors. Then refer to Step Fourteen to make sure the article meets the best practice requirements for internet writing.
Step Twenty-One: Post it on your blog
Whew! You’re almost done! Add images, blockquotes, and headings to break up long chunks of text visually where possible. Sub-titles should be set to heading 2 and mini-sub-titles should be set to heading 3. Add a meta description (which is a 1-2 sentence summary of the article that includes the keyword) and edit the URL so it just says your keyword (you should have set this in step 8, so just copy/paste). If you use Yoast or another SEO plug-in, plug in your keyword and check your SEO and readability.
Step Twenty-Two: Set a note on your calendar to revisit the blog in 3-6 months
It is always good to regularly update and edit old content. This will also be a great chance to add more visual data.