Ranking in the Google map pack will make you money. Here’s how.
If you are a local business, the gold standard is to appear in the top three results of the Google…
If you are a local business, the gold standard is to appear in the top three results of the Google…
Instagram has become a social media platform to reckon with. Brands are looking to establish their presence on Instagram in…
A good social media strategist needs to be able to fulfil certain core responsibilities and essential skills that are required…
Social media marketing for small businesses is not the same as handling a personal account. It is not as simple…
One of the biggest questions business owners grapple with when they are using social media for their marketing is how…
Organic and paid campaigns both have the same goal, to have one’s website clicked on more than anyone else competing…
There are three major facets of a good social media campaign: Advertising Marketing Engagement When you look for a social…
Instagram is a great way to reach customers. It is important to give your posts a lot of thought as…
Business blogging is a great way to showcase your business, products, and expertise. However, a lot of business owners either…
In the past, business communication with customers was a one-way conversation. Ads were purchased on television, radio, or print media…
The social media world seems to grow exponentially every day making it difficult to keep up with. What is each…
If you have a business that is working towards better brand awareness, you are probably looking to increase your visibility,…
Are you a small business owner new to the world of online marketing? Knowing where to focus your efforts to…
If you are a business owner new to marketing your business online, you may have heard the term SEO thrown…
If you aren’t using hashtags in your social media content, you are missing out on a huge opportunity to grow…
It can be difficult keeping up with all the changes in social media. Trying to get your hands around the…
If you’re currently increasing your business’s digital presence, then understanding the differences between social media and traditional media is going…
If you are using a marketing plan and a marketing strategy, it will make a huge difference in how you…
Seasons change, holidays come and go, and even government mandates can affect your business hours. It is so easy to…
Whether you are new to using Facebook for your business, or your business has had a page for years, the…
It’s hard to believe that Twitter has been part of our existence for 15 years already! During this time, it…
Are you responding to comments on your social media pages? A few months ago, we were contacted by a client…
LinkedIn is an invaluable tool for business owners. The platform helps businesses and people develop their brands in a credible,…
One of the best ways to improve your social media marketing strategy is to complete a competitor analysis. As a…
Have you ever commented on a social media post that a business or person published and never received a response?…
Did you know that there is a way to grow your audience on social media for free? It’s true! And…
Are you frustrated with social media? Confused as to whether or not all the work you pour into content creation…
As a business owner, you are bombarded with advice and tips on what you should be doing to succeed on…
The days of running to your local newspaper or advertising news source and placing an ad are over. Yellow Pages…
I’ve written about why a business with a smaller marketing budget can’t afford to skip a competitor analysis and social…
Social media impacts the way businesses start and grow. It changes the way businesses communicate with current and potential customers.…
When it comes to creating a social media campaign, many businesses don’t really know where to start. Business owners and…
Two of the most common social metrics businesses track are the number of followers and social media engagement. You may…
Ten years ago, social media was hardly a blip on most business owner’s radar. Since then, it has changed the…
As a business owner, you are tasked with wearing many hats, but two of the most important are sales and…