S.M.A.R.T – The 5-Step Social Media Marketing Strategy
Setting social media goals will help you measure and monitor the progress and performance of your marketing strategy as well…
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What’s The Difference Between A Pinterest Business Account And A Personal One?
Pinterest is a very popular social platform which is the go-to for discovering content, products, and ideas from all over…
What’s The Difference Between Link Clicks And Landing Page Views On Facebook?
The purpose of an online advertising campaign is to drive traffic to your website. Once a campaign is launched on…
What Is Strategic Budgeting In Social Media Marketing
In accounting, a strategic budget is a budget prepared while taking into consideration long term objectives and spans over a…
How is networking a powerful tool for your business?
Networking within your professional circles is vital to career and business success. Although you may think that networking is about…
Ranking in the Google map pack will make you money. Here’s how.
If you are a local business, the gold standard is to appear in the top three results of the Google…
Instagram Feed vs Stories: How To Use Them Both For Your Business
Instagram has become a social media platform to reckon with. Brands are looking to establish their presence on Instagram in…
What Makes A Good Social Media Strategist
A good social media strategist needs to be able to fulfil certain core responsibilities and essential skills that are required…
Social Media Traffic: Organic or Paid – Which should you opt for?
Social media marketing for small businesses is not the same as handling a personal account. It is not as simple…
How to Create a Constant Stream of Content for Your Business
One of the biggest questions business owners grapple with when they are using social media for their marketing is how…
Website traffic: A comparison between organic vs paid visitors
Organic and paid campaigns both have the same goal, to have one’s website clicked on more than anyone else competing…
The Three Parts of a Social Media Campaign Explained
There are three major facets of a good social media campaign: Advertising Marketing Engagement When you look for a social…
Business Categories To Use On Instagram
Instagram is a great way to reach customers. It is important to give your posts a lot of thought as…
Business Blogging for Beginners: A Foolproof Guide That Even Works for Non-Writers
Business blogging is a great way to showcase your business, products, and expertise. However, a lot of business owners either…
Why The Engagement Of Social Media Followers Is Important
In the past, business communication with customers was a one-way conversation. Ads were purchased on television, radio, or print media…
Navigating Social Media In 2020: Top Five Social Media Sites For Your Business
The social media world seems to grow exponentially every day making it difficult to keep up with. What is each…
Facebook Impressions vs Reach
If you have a business that is working towards better brand awareness, you are probably looking to increase your visibility,…
Instagram Demographics Every Business Owner Needs To Know
Are you a small business owner new to the world of online marketing? Knowing where to focus your efforts to…
What is SEO? A Simple Guide for Beginners
If you are a business owner new to marketing your business online, you may have heard the term SEO thrown…
Social Media Hashtag Secrets Revealed: Promote Your Content Like a Pro
If you aren’t using hashtags in your social media content, you are missing out on a huge opportunity to grow…
Facebook Vs. Instagram: Everything You Wanted to Know
It can be difficult keeping up with all the changes in social media. Trying to get your hands around the…
Social Media Versus Traditional Media in Marketing
If you’re currently increasing your business’s digital presence, then understanding the differences between social media and traditional media is going…
Marketing Plans VS Marketing Strategy for Small Business Owners
If you are using a marketing plan and a marketing strategy, it will make a huge difference in how you…
How to Change Business Hours on Facebook and Other Online Listings
Seasons change, holidays come and go, and even government mandates can affect your business hours. It is so easy to…
Solving the Mystery: Facebook Ads vs. Boost
Whether you are new to using Facebook for your business, or your business has had a page for years, the…
10 Statistics All Businesses Need to Know About Twitter
It’s hard to believe that Twitter has been part of our existence for 15 years already! During this time, it…
How To: Responding to Comments on Social Media
Are you responding to comments on your social media pages? A few months ago, we were contacted by a client…
10 Need to Know LinkedIn Statistics for Business Owners
LinkedIn is an invaluable tool for business owners. The platform helps businesses and people develop their brands in a credible,…
Need Content Inspiration? Try a Competitor Analysis
One of the best ways to improve your social media marketing strategy is to complete a competitor analysis. As a…
4 Reasons Why This Social Media Action is Crucial
Have you ever commented on a social media post that a business or person published and never received a response?…
Stop Spending Money on Paid Ads! Do This Instead
Did you know that there is a way to grow your audience on social media for free? It’s true! And…
How To Do a Social Media Audit and Why You Should Do One Now
Are you frustrated with social media? Confused as to whether or not all the work you pour into content creation…
Businesses With Better Results on Social Media Do This
As a business owner, you are bombarded with advice and tips on what you should be doing to succeed on…
How to Hire a Social Media Expert Like a Boss (4.0)
The days of running to your local newspaper or advertising news source and placing an ad are over. Yellow Pages…
Next Level Social Media Strategy: Part 2
I’ve written about why a business with a smaller marketing budget can’t afford to skip a competitor analysis and social…
The Impact of Social Media on Business; Good, Bad, or Ugly?
Social media impacts the way businesses start and grow. It changes the way businesses communicate with current and potential customers.…
How to Take Your Social Media Campaigns to the Next Level
When it comes to creating a social media campaign, many businesses don’t really know where to start. Business owners and…
The Biggest Mistake Brands Make When Analyzing Social
Two of the most common social metrics businesses track are the number of followers and social media engagement. You may…
Two Key Ways Social Media has Changed the Business to Consumer Relationship
Ten years ago, social media was hardly a blip on most business owner’s radar. Since then, it has changed the…
A Quick Guide to Organic Marketing
As a business owner, you are tasked with wearing many hats, but two of the most important are sales and…
