Google maps is the simplest and quickest tool to find your desired location. It promotes direct online advertising when paired with the go-to map tool which means your services and products can be promoted to people in the immediate area, all set to cater their needs instantly!
What is the mechanism behind it?
Immediate needs need immediate catering to, for example, let’s consider that someone needs a tyre repair shop, by searching the same on Google Maps, a list would emerge and a single display advertisement would appear as an advertised tyre repair shop. Your potential customer will then be able to access your location, your phone number, this will make your business very easy to find. Also, like all google ads, you only pay if someone clicks on your advert to procure more information about your business.
Why would you want to use it?
There are over a billion who use Google Maps. Evidently onboarding your business on the tool will enable your business to reach another level of audience. Research says that almost a third of mobile searches all location inquiries. There are multiple methods through which you can advertise your business on Google Maps successfully.
1 Make your advertising exclusive
Customising your ad on Google Maps is very essential in order to make your business stand out. Include customised and all information like, address, phone number, location, opening hours and more personalised information like reviews, photos from customers to ensure to appeal to your target market. The tool also enables you to display and highlight your business promotions, stock inventory and ongoing offers.
2 Display your inventory
Including information about your inventory on Google Maps will definitely increase the footfall in your store. Naturally, people avoid visiting stores as they are not sure whether the product they need will be available or not. They are more likely to choose a store possibly over the other if they had more information about the current inventory. For this purpose, you should include local inventory information in your customised ad, maybe even with a search feature, so that potential customers can find what they’re looking for right away.
3 Optimise your Google My Business
You can make your business stand out and turn those searches into actual conversions and customers with the Google My Business app. Google My Business allows business owners to demand a listing in Google search results for their company. To make this as accurate as possible, be as detailed as possible about your company rather than restricting yourself to one category, check all that are important. It’s simple to build and update your Google My Business page:
- In the Customers tab, you can respond to feedback, message your customers, and see who your followers are
- Make changes to your Business Profile and see the results in real time on Google
- Upload pictures, make tempting deals, and let people know what makes your company unique
- From the app’s Home tab, you can see how and how often your customers communicate with your Business Profile at a glance
- When a customer interacts with your company on Google, you’ll get real-time updates.
- From a single dashboard, you can control multiple locations and invite others to manage your listing
In conclusion, Keeping your details precise, reliable, and up to date is the perfect way to advertise your business on Google Maps. The best way to do this is to keep an eye on your online presence but most importantly, to look after your current and potential customers.
For more information and guidance on advertising your business on Google Maps, schedule a session with us today.