LinkedIn is an invaluable tool for business owners. The platform helps businesses and people develop their brands in a credible, meaningful way. It is also a tremendous resource for generating leads and building your business reputation online.
LinkedIn tends to attract many senior and high-level primary influencers from companies across the board. This explains why it is a go-to resource for people who are professionally minded and looking to learn, as well as build and grow their business. LinkedIn is known to be one of the most relevant social media platforms for B2B businesses to generate leads. Yet it also is a great resource for B2C companies when targeted appropriately. Still, many business owners are not using LinkedIn as part of their social media strategy!
Whether you are trying to decide whether to start using LinkedIn, or you have not thought about it at all, it is good to know how beneficial the platform could be to your overall marketing strategy. Here are 10 Need to Know statistics to showcase why every business should include LinkedIn as a part of their overall marketing strategy.
LinkedIn Statistics to Know
- 11 million of the 87 million millennials (young professionals aged between 25 and 40 years of age) who are in decision-making positions at their place of employment are on LinkedIn (kinsta.com). That is a huge demographic and is growing day by day as their influence gains momentum. If you are a B2B company, you simply cannot ignore this statistic. Building a presence on LinkedIn puts your company front and center for all those decision-makers.
- LinkedIn’s conversion rate is 277 percent higher than other forms of social media (hubspot.com). This is the number of visitors to your website that will complete your desired outcome (conversion) out of the total number that visits your site. That is IMPRESSIVE. A percentage rate that high practically guarantees that developing your brand on this platform will have a positive ROI.
- 43% of marketers say they have sourced at least one customer from LinkedIn, and 80% of B2B marketers regularly source leads from LinkedIn (kinsta.com).
- LinkedIn posts get noticed. Only 1% of LinkedIn’s monthly users are active and post regular content. That content receives nine billion average impressions per week (kinsta.com). Most other social media platforms will not give you that kind of reach.
- Nearly 15 percent of LinkedIn users are senior-level influencers (oberlo.com) up to and including C-Level executives. This is a tremendous benefit and will put your name in front of the most important influencers in a company.
- Fifty-two percent of buyers say LinkedIn has the most influence on their research process before purchasing a product (oberlo.com). This means that people are using LinkedIn and if you aren’t there, they are researching your competitor.
- LinkedIn members tend to be smart, engaged as well as college-educated with incomes over $75,000 a year (hootsuite.com). This is good news for B2C companies selling high-end products. While LinkedIn is a professional social media platform, if a campaign is managed correctly there is a huge potential here.
- Four out of five people on LinkedIn are primary decision-makers for their company (hootsuite.com). This is a great opportunity for B2B companies.
- Sponsored InMail with LinkedIn has a 52 percent open rate, versus an average open rate of 21.8 percent with MailChimp (hootsuite.com). Email marketing isn’t dead, but InMail is definitely worth pursuing as well.
- The cost per lead on LinkedIn is 28 percent less than Google AdWords (hootsuite.com) which makes it very cost-effective.
As you can see from the statistics above, LinkedIn is vital for your success in generating leads, building your online footprint, and developing your business reputation. Whether you are a B2B or a B2C company, LinkedIn is one of the top platforms for businesses to get their product, services, and company name in front of people who will become future customers.
How to Develop a LinkedIn Strategy for Your Business
The type of content that does well on LinkedIn is different in some ways than what works well on other platforms, and it is important to understand the types of content that the platform favors.
- Create video content. People enjoy watching videos, and a strong, tasteful, business-related video will often lead to people exploring and engaging more in your business. If you have some comedic chops, humorous business-related videos do very well on this platform.
- Write articles natively on the platform. LinkedIn does not give as much reach to posts with outside links in them. But if you include weekly or monthly articles that you publish directly on the platform in your marketing strategy, you will gain traction. If you are not comfortable writing your own articles, there are numerous businesses that can help you with this.
- Hashtags are so important, and consistently posting content with a targeted hashtag strategy will spread your influence exponentially. The LinkedIn algorithm allows for posts to gain impressions with people outside of the original poster’s immediate circle. This is a great way to grow brand recognition. Hashtags are free marketing tools that you should start using now if you aren’t already.
- Join and participate in relevant groups on LinkedIn. Joining the conversations in groups that are relevant to your company or industry will help you grow your followers and generate leads.
- Engage and respectfully comment on other people’s posts. This will allow you to show off your industry knowledge and get your name in front of new people.
At The Social Expansion Project, we can help you develop a solid strategy for growing your audience on LinkedIn so you can start generating more leads today! Learn more about our affordable marketing packages and blogging services or schedule a free no-pressure consultation today!